Building a Greener Future with TRACER
We’ve launched the ZERO100 campaign to drive sustainable change across our products, packaging, and processes—without compromising performance.
ZERO WASTE GOALS
We’re reducing single-use plastic and packaging across all our products and operations.
100% RESPONSIBLE MATERIALS
We prioritise materials that are durable, recyclable, and responsibly sourced.
ZERO SHORTCUTS
Every design decision is intentional — quality over quantity, built for longevity.
100% COMMITMENT TO CHANGE
We’re in this for the long haul, constantly evolving to reduce our impact.
THE ZERO100 GOALS
Goal
Description
Zero Waste Packaging
Transition to 100% recyclable or biodegradable packaging
Lower Emissions
Reduce carbon footprint across operations
Sustainable Materials
Source responsibly and avoid harmful plastics
Informed Partners
Work with like-minded stockists and retailers
THE ZERO100 GOALS
Goal
Description
Zero Waste Packaging
Transition to 100% recyclable or biodegradable packaging
Lower Emissions
Reduce carbon footprint across operations
Sustainable Materials
Source responsibly and avoid harmful plastics
Informed Partners
Work with like-minded stockists and retailers
HOW WE’RE MAKING A DIFFERENCE
DURABLE TOOLS = LESS
WASTE
TRACER Tools are built to last. Fewer replacements mean less landfill.
ECO-FRIENDLY
PACKAGING
Our packaging is recyclable and minimal — no frills, no waste.
SUSTAINABLE
SOURCING
We choose partners and materials that share our environmental standards.
REDUCING OUR
CARBON FOOTPRINT
We’re actively reviewing transport and production to cut down emissions.